Suja, S.
Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets: A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy - Chennai Anna University 2018 - xx, 199 p.
Branding (marketing)
Experiential marketing
658.827 SUJ
Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets: A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy - Chennai Anna University 2018 - xx, 199 p.
Branding (marketing)
Experiential marketing
658.827 SUJ