HOFFMAN, K.Douglas
Essentials of services marketing: concepts, strategies & cases - 2nd ed. - [Singapore] Thomson 2004 - xxi, 569 p.- - The dryden press series in marketing .
9812406034
Marketing management
658.8 / HOF
Essentials of services marketing: concepts, strategies & cases - 2nd ed. - [Singapore] Thomson 2004 - xxi, 569 p.- - The dryden press series in marketing .
9812406034
Marketing management
658.8 / HOF