BECKMAN, M Dale Kurtz, David L. Boone, Louis E.
Foundations of marketing / [by] M. Dale Beckman, David L. Kurtz, Louis E. Boone. - 5th ed. - Toronto Dryden 1992 - xxi, 747 p.
Includes glossary & index.
39227847
Marketing management
658.8 / BEC
Foundations of marketing / [by] M. Dale Beckman, David L. Kurtz, Louis E. Boone. - 5th ed. - Toronto Dryden 1992 - xxi, 747 p.
Includes glossary & index.
39227847
Marketing management
658.8 / BEC