DE CHERNATONY, Leslie
From brand vision to brand evaluation: strategically building and sustaining brands / [by] Leslie de chernatony - Oxford Butterworth-Heinemann 2001 - xv, 293 p.
Includes index.
750646144
Management
658 / DEC
From brand vision to brand evaluation: strategically building and sustaining brands / [by] Leslie de chernatony - Oxford Butterworth-Heinemann 2001 - xv, 293 p.
Includes index.
750646144
Management
658 / DEC