JOHANSSON, Johny K
Global Marketing : foreign entry, local marketing and global management / [by] Johny K.Johansson - 4th ed. - New Delhi Tata McGraw-Hill 2008 - xviii, 648 p.
Includes index.
007066708X
International marketing
658.84 / JOH
Global Marketing : foreign entry, local marketing and global management / [by] Johny K.Johansson - 4th ed. - New Delhi Tata McGraw-Hill 2008 - xviii, 648 p.
Includes index.
007066708X
International marketing
658.84 / JOH