HESKETT, James L.
Marketing /[by] James L. Heskett - New York Macmillan 1976 - xiii, 610 p.
Includes appendixes and index.
23539402
Marketing management
658.8 / HES
Marketing /[by] James L. Heskett - New York Macmillan 1976 - xiii, 610 p.
Includes appendixes and index.
23539402
Marketing management
658.8 / HES