BOYD, Haper.W., Jr. Walker, Orville.C., Jr. Larreche, Jean Claude
Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche - 2nd ed. - Chicago Irwin 1995 - xvi, 555 p.- - Irwin series in marketing .
Includes index.
256125767
Marketing management
658.8 / BOY
Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche - 2nd ed. - Chicago Irwin 1995 - xvi, 555 p.- - Irwin series in marketing .
Includes index.
256125767
Marketing management
658.8 / BOY