KOTLER, Philip
Marketing management: analysis, planning and control /[by] Philip Kotler - 5th ed. - London Prentice-Hall 1984 - xxi, 794 p.
Includes index.
135580242
Marketing management
658.8 / KOT
Marketing management: analysis, planning and control /[by] Philip Kotler - 5th ed. - London Prentice-Hall 1984 - xxi, 794 p.
Includes index.
135580242
Marketing management
658.8 / KOT