KOTLER, Philip
Marketing management: analysis, planning, and control /[by]Philip Kotler - 2nd ed. - New Jersey Prentice-Hall 1972 - xiv, 884, xviii p.
Includes index.
135573890
Marketing management
658.8 / KOT
Marketing management: analysis, planning, and control /[by]Philip Kotler - 2nd ed. - New Jersey Prentice-Hall 1972 - xiv, 884, xviii p.
Includes index.
135573890
Marketing management
658.8 / KOT