WALKER, Orville C.
Marketing strategy: Planning and implementation - 2nd ed. - Boston Irwin/McGraw-Hill 1996 - xxiv, 392 p.
256136920
Marketing management
658.8 / WAL
Marketing strategy: Planning and implementation - 2nd ed. - Boston Irwin/McGraw-Hill 1996 - xxiv, 392 p.
256136920
Marketing management
658.8 / WAL