ARMSTRONG, Gary Kotler, Philip
Marketing: an introduction / [by]Gary Armstrong, Philip Kotler - 5th ed. - Delhi Pearson education Asia 2000 - xxvii, 575 p.
Appendix: p. A 1- A 19; Glossary: p. G !- G 12 & Index: p. I 1- I 25
8178083531
Marketing management
658.8 / ARM
Marketing: an introduction / [by]Gary Armstrong, Philip Kotler - 5th ed. - Delhi Pearson education Asia 2000 - xxvii, 575 p.
Appendix: p. A 1- A 19; Glossary: p. G !- G 12 & Index: p. I 1- I 25
8178083531
Marketing management
658.8 / ARM