BEARDEN, William O. Ingram, Thomas N. Laforge, Raymond W.
Marketing: principles and perspectives / by]William O.Bearden, Thomas N.Ingram, Raymond W.Laforge - 2nd ed. - Boston Irwin/ McGraw-Hill 1998 - xxxvi, 615 p.- - Irwin/ McGraw-Hill series in marketing .
Includes appendixes, glossary & index.
256218978
Marketing management
658.8 / BEA
Marketing: principles and perspectives / by]William O.Bearden, Thomas N.Ingram, Raymond W.Laforge - 2nd ed. - Boston Irwin/ McGraw-Hill 1998 - xxxvi, 615 p.- - Irwin/ McGraw-Hill series in marketing .
Includes appendixes, glossary & index.
256218978
Marketing management
658.8 / BEA