BEARDEN, William O. Ingram, Thomas N. Laforge, Raymond W.
Marketing: principles and perspectives / [by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge - Chicago Irwin 1995 - xlviii, 631 p. - Irwin series in marketing .
Includes appendixes, glossary & index.
025611319X
Marketing management
658.8 / BEA
Marketing: principles and perspectives / [by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge - Chicago Irwin 1995 - xlviii, 631 p. - Irwin series in marketing .
Includes appendixes, glossary & index.
025611319X
Marketing management
658.8 / BEA