PIERCY, Nigel
Market-led strategic change: transforming the process of going to market / [by] Nigel Piercy - 2nd ed. - Oxford Butterworth-Heinemann 1997 - xiv, 665 p.- - Butterworth-Heinemann marketing series .
Includes index.
750632852
Marketing Management
658.8 / PIE
Market-led strategic change: transforming the process of going to market / [by] Nigel Piercy - 2nd ed. - Oxford Butterworth-Heinemann 1997 - xiv, 665 p.- - Butterworth-Heinemann marketing series .
Includes index.
750632852
Marketing Management
658.8 / PIE