ENGEL, James F.
Promotional strategy: managing the marketing communications process - 8th ed. - Boston McGraw-Hill 1994 - xv, 624 p.
256122407
Marketing
658.8 / ENG
Promotional strategy: managing the marketing communications process - 8th ed. - Boston McGraw-Hill 1994 - xv, 624 p.
256122407
Marketing
658.8 / ENG