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Lomax, Wendy Raman, Adam

Analysis and evaluation 2006-2007 / Wendy Lomax, Adam Raman - Amsterdam Elsevier/Butterworth Heinemann 2006 - xi, 247 p.

Includes index.

ISBN: 750680059

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / WIL

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