AAKER, David A
Strategic market management / by David A. Aaker - 6th ed. - New York John Wiley 2003 - xiv, 338 p.
Includes appendix & index
9971513900
Marketing-management
658.8 / AAK
Strategic market management / by David A. Aaker - 6th ed. - New York John Wiley 2003 - xiv, 338 p.
Includes appendix & index
9971513900
Marketing-management
658.8 / AAK