HESTER, Edward L.
Successful marketing research: the complete guide to getting and using essential information about your customers and competitors / [by] Edward L.Hester - New York John Wiley 1996 - xv, 240 p.
Includes index.
471123811
Marketing management
658.8 / HES
Successful marketing research: the complete guide to getting and using essential information about your customers and competitors / [by] Edward L.Hester - New York John Wiley 1996 - xv, 240 p.
Includes index.
471123811
Marketing management
658.8 / HES