KAPFERER, Jean- Noel
The new strategic brand management: creating and sustaining brand equity long term - London Kogan page 2004 - xiv, 497 p.
Include Index, Bibliography
8175542918
Brand name products
658.827 / KAP
The new strategic brand management: creating and sustaining brand equity long term - London Kogan page 2004 - xiv, 497 p.
Include Index, Bibliography
8175542918
Brand name products
658.827 / KAP