PETER, J.Paul Olson, Jerry C.
Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson - Boston Irwin 1994 - xv, 485 p.- - The Irwin series in marketing .
Includes glossary and index.
256122784
Marketing management
658.8 / PET
Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson - Boston Irwin 1994 - xv, 485 p.- - The Irwin series in marketing .
Includes glossary and index.
256122784
Marketing management
658.8 / PET