Heding, Tilde Knudtzen, Charlotte, F Bjerre, Mogens
Brand management: research, theory and practice - 2nd ed. - London Routledge 2016 - xiv, 307 p.
Include Index
9781138804692
Branding (marketing)
658.827 / HED
Brand management: research, theory and practice - 2nd ed. - London Routledge 2016 - xiv, 307 p.
Include Index
9781138804692
Branding (marketing)
658.827 / HED