SCHIFFMAN, Leon G. Lazar Kanuk, Leslie
Consumer behavior / [by]Leon G.Schiffman, Leslie Lazar Kanuk - 8th ed. - Delhi Pearson education 2004 - xxiv,587 p.
Glossary: p. G 1-12 ; Index: p. I1-21
8129701979
Consumer behavior
Consumer research
658.834 / SCH
Consumer behavior / [by]Leon G.Schiffman, Leslie Lazar Kanuk - 8th ed. - Delhi Pearson education 2004 - xxiv,587 p.
Glossary: p. G 1-12 ; Index: p. I1-21
8129701979
Consumer behavior
Consumer research
658.834 / SCH