PETER, J Paul
Consumer behavior and marketing strategy / [by] J. Paul Peter - 4th ed. - Boston McGraw-Hill 1996 - xxv, 738 p.- - Irwin series in marketing .
Includes glossary and index.
256139040
Consumer behavior
Marketing
658.8342 / PET
Consumer behavior and marketing strategy / [by] J. Paul Peter - 4th ed. - Boston McGraw-Hill 1996 - xxv, 738 p.- - Irwin series in marketing .
Includes glossary and index.
256139040
Consumer behavior
Marketing
658.8342 / PET