Peter, J.Paul Olson, Jerry C.
Consumer Behavior and Marketing Strategy / [by] J.Paul Peter, Jerry C.Olson - 7th ed. - New Delhi Tata McGraw-Hill 2010 - xvi, 579 p.
Includes glossary and index.
70601585
Consumer Behavior
658.8342 / PET
Consumer Behavior and Marketing Strategy / [by] J.Paul Peter, Jerry C.Olson - 7th ed. - New Delhi Tata McGraw-Hill 2010 - xvi, 579 p.
Includes glossary and index.
70601585
Consumer Behavior
658.8342 / PET