Principles of marketing (Record no. 124906)

000 -LEADER
fixed length control field 00588nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191118094727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611
041 ## - LANGUAGE
Language of text/sound track English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark KOT
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y.
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 699 p.
500 ## - GENERAL NOTE
General note Including references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Accession Number Date last seen Date last checked out item type
        Management and Commerce Management and Commerce Science & Technology 2019-11-18 Expographic 8 658.8 KOT 274777 2022-09-21 2022-09-20 Books in Reference (R)
© University of Jaffna