| 000 -LEADER |
|---|
| fixed length control field |
00723 a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201015104213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200219b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119059721 |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| DDC Edition number |
23 |
| Classification number |
658.872 |
| Author Mark |
DEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dempster, Craig |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The rise of the platform marketer |
| Remainder of title |
: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken |
| Name of publisher, distributor, etc. |
John Wiley & Sons. |
| Date of publication, distribution, etc. |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 228 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
9604 |
| Topical term or geographic name entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
97945 |
| Topical term or geographic name entry element |
Consumer behaviour |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
14455 |
| Topical term or geographic name entry element |
Relationship marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Stacks (S) |
