| 000 -LEADER |
|---|
| fixed length control field |
00568nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220311094102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180712s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
750653353 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Author Mark |
SMI |
| DDC Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SMITH, P. R. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
eMarketing excellence: the heart of e business / |
| Statement of responsibility, etc. |
[by]P.R.Smith, Dave Chaffey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford |
| Name of publisher, distributor, etc. |
Butterworth Heinemann |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 340 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary & index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tele marketing |
| 9 (RLIN) |
130305 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Reference (R) |
