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Essentials of marketing (Record no. 14872)

000 -LEADER
fixed length control field 00426nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 256093237
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark MAC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MACCARTHY, E.Jerome
245 ## - TITLE STATEMENT
Title Essentials of marketing
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 526 p.-
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Stacks (S)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type Total Checkouts Date last checked out
        Management and Commerce Management and Commerce Science & Technology 2018-07-13 Not Known 750.00 658.8 MAC 235072 2018-07-13 Books in Stacks (S)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00 658.8 MAC 125903 2022-11-28 Books in Stacks (S) 1 2022-11-11
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00 658.8 MAC 125904 2018-07-16 Books in Stacks (S)    
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