000 -LEADER |
fixed length control field |
00485nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
72833718 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070598797 [CD] |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
CAT |
Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
CATEORA, Philip R |
245 ## - TITLE STATEMENT |
Title |
International marketing |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi |
Name of publisher, distributor, etc |
Tata McGraw-Hill |
Date of publication, distribution, etc |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiii, 697 p.-+ CD-ROM |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
McGRaw-Hill/ Irwin series in marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books in Stacks (S) |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
MG |