000 -LEADER |
fixed length control field |
00585nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230216130649.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8131511111 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Author Mark |
GIL |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
GILLESPIE, Kate |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Graham, John L. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Salwan, Prashant |
245 ## - TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc. |
[by] Philip R.Cateora, John L.Graham, Prashant Salwan |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia |
Name of publisher, distributor, etc. |
Cengage Learning |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
428 p. |
500 ## - GENERAL NOTE |
General note |
Includes glossary and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Reference (R) |