000 -LEADER |
fixed length control field |
00598nam a2200193Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220308124601.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
047154096X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
LIP |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
LIPSON, Harry A. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Darling, John R. |
245 ## - TITLE STATEMENT |
Title |
Introduction to marketing: an administrative approach |
Statement of responsibility, etc. |
/[by] Harry A.Lipson, John R.Darling |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New york |
Name of publisher, distributor, etc. |
John Wiley |
Date of publication, distribution, etc. |
1971 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 848 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Wiley marketing series |
500 ## - GENERAL NOTE |
General note |
Includes appendix, glossary and index.
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |