000 -LEADER |
fixed length control field |
00770nam a2200253Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221019114112.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190809b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
72314451 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Author Mark |
BEL |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch George E. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael, A |
245 ## - TITLE STATEMENT |
Title |
Advertising and promotion: |
Remainder of title |
an integrated marketing communications perspective |
Statement of responsibility, etc. |
/ George E.Belch, Michael A.Belch |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
Tata McGraw-Hill |
Date of publication, distribution, etc. |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 779 p. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The McGraw - Hill/ Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
includes glossary and indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion |
9 (RLIN) |
14994 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing |
9 (RLIN) |
3565 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |