| 000 -LEADER |
|---|
| fixed length control field |
00755nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220310152523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190806b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
70144966 |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| Author Mark |
BEL |
| DDC Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BELCH, George E. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michel, A |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Purani, Keyoor |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and Promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. |
George E. Belch, Michael A. Belch, Keyoor Purani |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill |
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 1075 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
124148 |
| Personal name |
Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
96056 |
| Personal name |
Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Reference (R) |
