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Making niche marketing work: how to grow bigger by acting smaller (Record no. 24951)

000 -LEADER
fixed length control field	00406nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	70379548
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Author Mark	LIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Linneman, Robert E.
245 ## - TITLE STATEMENT
Title	Making niche marketing work: how to grow bigger by acting smaller
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	1991
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 260 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market segmentation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	250.00	658.802 LIN	235236	2018-07-13	Books in Stacks (S)

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