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Managing Brand Equity: Capitalizing on the value of a brand name (Record no. 25405)

000 -LEADER
fixed length control field	00394nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	29001013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 ## - TITLE STATEMENT
Title	Managing Brand Equity: Capitalizing on the value of a brand name
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	The Free Press
Date of publication, distribution, etc.	1991
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 299 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	100.00	1	658.8 AAK	223810	2022-03-18	2022-03-10	Books in Stacks (S)

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