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Marketing / (Record no. 25801)

000 -LEADER
fixed length control field	00501nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230303113237.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	70151563
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	MAR
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Etzel, M.J.
Role	et al
245 ## - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc.	[by] Michael J.Etzel... [et al.]
250 ## - EDITION STATEMENT
Edition statement	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Tata McGraw Hill
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 880 p.
500 ## - GENERAL NOTE
General note	Includes glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Management and Commerce	Main Library	e- Resources Section	2018-08-09	Expographic	1365.00		658.8 MAR	NB3402	2021-12-02		CD - Use in Library (PR)
				Management and Commerce	Management and Commerce	Science & Technology	2018-08-09	Expographic	1365.00	4	658.8 MAR	182473	2022-03-18	2022-03-14	Books in Reference (R)

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