000 -LEADER |
fixed length control field |
00582nam a2200217Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230621104506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8177223828 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
EVA |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
EVANS, Joel R. |
245 ## - TITLE STATEMENT |
Title |
Marketing |
Statement of responsibility, etc. |
/ [by]Joel R.Evans, Borry Berman |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
Macmillan pub. |
Date of publication, distribution, etc. |
1990 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 780 p. |
500 ## - GENERAL NOTE |
General note |
Appendixes: p. A 1-A 79; Index: p. I 1-I 30 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
122777 |
Personal name |
Berman, Borry |
Role |
Editor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |