Marketing management (Record no. 25895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180712s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books in Reference (R) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Price | Total Checkouts | Full call number | Accession Number | Date last seen | Date last checked out | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Science & Technology | 2018-07-16 | Quency Distributors | 2966.00 | 658.8 KOT | 242461 | 2018-07-16 | Books in Reference (R) | ||||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-08-09 | Quency Distributors | 2966.00 | 3 | 658.8 KOT | 242460 | 2022-11-16 | 2022-11-15 | Books in Reference (R) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 3250.00 | 1 | 658.8 KOT | 243681 | 2022-11-15 | 2022-11-15 | Books in Reference (R) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Not Known | 3250.00 | 1 | 658.8 KOT | 243682 | 2023-07-31 | 2023-06-21 | Books in Reference (R) |