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Marketing planning for services (Record no. 25934)

000 -LEADER
fixed length control field	00368nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	750630221
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Author Mark	MAC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDONALD, Malcolm
245 ## - TITLE STATEMENT
Title	Marketing planning for services
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford
Name of publisher, distributor, etc.	Butterworth- Heinemann
Date of publication, distribution, etc.	1996
300 ## - PHYSICAL DESCRIPTION
Extent	x, 364 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type	Checked out
				Management and Commerce	Main Library	Science & Technology	2018-07-16	Not Known	0.00	2	658.802 MAC	138670	2023-11-13	2023-11-13	Books in Stacks (S)	2023-11-27
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	0.00	1	658.802 MAC	156690	2022-11-29	2022-11-15	Books in Stacks (S)

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