Marketing practices and principles (Record no. 25939)

000 -LEADER
fixed length control field 00632nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230328093312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70407053
041 ## - LANGUAGE
Language of text/sound track English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark MAS
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mason, Ralph E.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rath, Patricia Mink
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Husted, Stewart W.
245 ## - TITLE STATEMENT
Title Marketing practices and principles
Statement of responsibility, etc. / Ralph E.Mason, Patricia Mink Rath, Stewart W.Husted
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill book
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent viii, 439 p.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Stacks (S)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type
        Main Library Main Library Science & Technology 2018-07-13 Not Known 200.00 658.8 MAS 248601 2018-07-13 Books in Stacks (S)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00 658.8 MAS 133541 2018-07-16 Books in Stacks (S)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 0.00 658.8 MAS 133802 2018-07-16 Books in Stacks (S)
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