000 -LEADER |
fixed length control field |
00640nam a2200217Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230216105808.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230216b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8131510190 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Author Mark |
CHU |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
CHURCHILL, Gilbert A., Jr. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Iacobucci, Dawn |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Israel, D. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Remainder of title |
: a South Asian perspective / |
Statement of responsibility, etc. |
[by] Gilbert A. Churchill., Jr., Dawn Iacobucci, D.Israel |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia |
Name of publisher, distributor, etc. |
Cengage Learning |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvi, 687 p. |
500 ## - GENERAL NOTE |
General note |
Includes appendixes and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Reference (R) |