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Marketing research: an applied orientation (Record no. 25961)

000 -LEADER
fixed length control field	00536nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190808144927.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120327446
041 ## - LANGUAGE
Language of text/sound track	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Author Mark	MAL
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MALHOTRA, Naresh K
245 ## - TITLE STATEMENT
Title	Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Prentice-Hall
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 713 p.+ CD-ROM
500 ## - GENERAL NOTE
General note	Include Index,Notes, Appendix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Management and Commerce	Main Library	e- Resources Section	2018-07-13	Backlog	250.00		658.83 MAL	NB814	2021-08-11		CD - Use in Library (PR)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	0.00	1	658.83 MAL	158190	2022-04-20	2022-03-24	Books in Stacks (S)

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