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MARKETING research: an applied orientation (Record no. 25962)

000 -LEADER
fixed length control field	00377nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	724808361
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title	MARKETING research: an applied orientation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Sydney
Name of publisher, distributor, etc.	Prentice-Hall
Date of publication, distribution, etc.	1996
300 ## - PHYSICAL DESCRIPTION
Extent	x709 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type	Total Checkouts	Date last checked out
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	350.00	658.8 MAR	202423	2018-07-13	Books in Stacks (S)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	200.00	658.8 MAR	203849	2023-05-15	Books in Stacks (S)	1	2023-05-11

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