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Marketing: essential principles, new realities (Record no. 26011)

000 -LEADER
fixed length control field	00389nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8175542861
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	GRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	GROUCUTT, Jonathan
245 ## - TITLE STATEMENT
Title	Marketing: essential principles, new realities
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Kogan page
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 540 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Checked out	Date last seen	Date last checked out	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	0.00	1	658.8 GRO	156777	2022-11-30	2022-11-16	2022-11-16	Books in Stacks (S)

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