000 -LEADER |
fixed length control field |
00540nam a2200193Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211231095504.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
23347015 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Author Mark |
EVA |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
EVANS, Joel R. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Berman, Barry |
245 ## - TITLE STATEMENT |
Title |
Principles of Marketing / |
Statement of responsibility, etc. |
[by] Joel R.Evans, Barry Berman |
250 ## - EDITION STATEMENT |
Edition statement |
3th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersey |
Name of publisher, distributor, etc. |
Prentice Hall |
Date of publication, distribution, etc. |
1995 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 521 p. |
500 ## - GENERAL NOTE |
General note |
Appendix: p. A1-A53; Index: p. I1-I25. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |