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Principles of marketing / (Record no. 33053)

000 -LEADER
fixed length control field	00601nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220120141547.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120323491
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	KOT
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KOTLER, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
245 ## - TITLE STATEMENT
Title	Principles of marketing /
Statement of responsibility, etc.	[by] Philip Kotler, Gary Armstrong
250 ## - EDITION STATEMENT
Edition statement	10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Prentice- Hall
Date of publication, distribution, etc.	2003
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 661p.
500 ## - GENERAL NOTE
General note	Appendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Date last seen	item type
Main Library	Main Library	Science & Technology	2018-07-16	Not Known	658.8 KOT	158262	2018-07-16	Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	658.8 KOT	152090	2018-07-13	Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	658.8 KOT	153881	2018-07-16	Books in Reference (R)

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