Principles of marketing (Record no. 33057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180712s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332558472 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 732 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books in Reference (R) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date last checked out | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Science & Technology | 2018-07-16 | Not Known | 2237.20 | 2 | 658.8 KOT | 250655 | 2019-10-21 | 2019-09-09 | Books in Stacks (S) | |||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-13 | Expographic | 2237.20 | 4 | 658.8 KOT | 250653 | 2022-11-16 | 2022-11-15 | 2022-11-15 | Books in Reference (R) | ||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Expographic | 2237.20 | 3 | 658.8 KOT | 250654 | 2023-12-01 | 2023-11-30 | Books in Reference (R) | |||||
| Management and Commerce | Management and Commerce | Science & Technology | 2018-07-16 | Expographic | 2237.20 | 3 | 658.8 KOT | 250656 | 2022-04-22 | 2022-02-15 | Books in Stacks (S) |