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SERVICES marketing: integrating customer focus across the firm (Record no. 36611)

000 -LEADER
fixed length control field	00433nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781259026812
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	SER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A
245 ## - TITLE STATEMENT
Title	SERVICES marketing: integrating customer focus across the firm
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	McGraw Hill Education
Date of publication, distribution, etc.	2015
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii, 711 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Main Library	Main Library	Science & Technology	2018-07-13	Expographic	2040.00	1	658.8 SER	240423	2021-02-08	2021-01-08	Books in Reference (R)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Expographic	2040.00		658.8 SER	240424	2018-07-16		Books in Reference (R)

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