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The 6 imperatives of marketing: lessons from the world's best companies (Record no. 40277)

000 -LEADER
fixed length control field	00414nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	814450423
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	MAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Magrath, Allan J.
245 #4 - TITLE STATEMENT
Title	The 6 imperatives of marketing: lessons from the world's best companies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	American Management Association
Date of publication, distribution, etc.	1992
300 ## - PHYSICAL DESCRIPTION
Extent	196 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	350.00	658.8 MAG	207946	2018-07-13	Books in Stacks (S)

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