The fundamentals and practice of marketing / (Record no. 42272)

000 -LEADER
fixed length control field 00532nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211220100446.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176490792
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark WIL
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WILMSHURST, John
245 #4 - TITLE STATEMENT
Title The fundamentals and practice of marketing /
Statement of responsibility, etc. [by] John Wilmshurst
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Viva books
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 324 p.-
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title BH the marketing series
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Stacks (S)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Total Checkouts Full call number Accession Number Date last seen Date last checked out item type
        Management and Commerce Management and Commerce Science & Technology 2018-07-13 Not Known 0.00 1 658.8 WIL 146119 2022-11-18 2022-11-14 Books in Stacks (S)
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